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I Will Follow: Social Media Lessons from U2
Seeking a few friends who wanted to join a band, Larry Mullen Jr. started U2 by posting a note on a message board in the Mount Temple Comprehensive School in Dublin in the fall of 1976, almost 35...
View ArticleForget Facebook – Why LinkedIn Should Be More Worried About Google+
After a much-ballyhooed private beta launch that’s reached 18 million users, where does Google+ fit into the social networking landscape? Or better yet, who should really be worried about the search...
View ArticleOld School Social Networking: Meet Some People in Real Life
It’s been about a year since I made a major change in my professional life. Last summer, with another Celtics season behind me, I remember walking home from work and wondering to myself, “What am I...
View Article“I’ll Write It…And We’ll Do it Live!”
Broadcasting is probably not my strong suit, but I had the chance to try a little something different on Friday, filling in as a guest co-host on the weekly live webcast for Hubspot, an inbound...
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Why a Google+ Brand Page Could Be More Important Than Your Facebook Page
If you think Google+ will never be able to compete with Facebook in social networking, guess what? Youâ€re right. Google is more interested in owning the search engine results market. And thatâ€s what...
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10 Tips for Vendors Pitching Sports Marketers
If you work in a marketing capacity for a professional sports team, you’re a target. You’re constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers who want to sell...
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Working in the Sky
Until the last 18 months or so, the airplane was the one place where you had no choice but to disconnect from your digital life. If youâ€re lamenting the introduction of wireless on most of the major...
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My love/hate relationship with LinkedIn
I check LinkedIn almost every day. Itâ€s an incredible tool for keeping track of my professional network, and itâ€s partly responsible for changing the way I think about my career. Thanks to...
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Ten Easy Digital/Social Predictions for 2013
Iâ€ll spare you a plodding introduction. Prediction lists are quick and easy. Hereâ€s 10 of them for 2013. Google+ Rises – Google, the company that made its fortune in search, will figure out that...
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I (Don’t) Want My IGTV
Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram canâ€t seem to figure out long-form video. Specifically, its “IGTV†platform, which originally...
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